About

I started this site because the gaming industry had a sharing problem.

Back in the day, people compared notes, traded insights, argued about what worked. Now every original thought is "proprietary knowledge" locked behind an army of legal and PR reps. I get it, with billions on the line information asymetry becomes a natural edge. But I think the zero-sum approach is making everyone dumber, myself included.

So here I am, formalizing my thoughts with the accountability of a public forum. Showing my work, even though I hate doing it.

A bit about me: I've spent 15+ years in product management, mostly in gaming. I've worked on June's Journey, Plants vs. Zombies, CSR Racing, and a bunch of others. Eight projects that crossed $100M in lifetime revenue, three that crossed $1B. (Still chasing that $1B ARR... coming soon 😅)

But here's the thing that's kept me interested all these years. People behave remarkably similar everywhere, whether its gaming, finance, fitness, you name it. The same cognitive biases, the same behavioral psychology, the same carrot and stick. The primary difference is just how fast you can observe and iterate for your primary audience.

I didn't start in gaming. I studied finance, stumbled into the industry because the F2P business model fascinated me. Imagine its 2010 and someones telling you they make more money by giving something away for free than if you'd sold it. All because it's designed around our psychological biases. That rabbit hole led to behavioral economics, systems thinking, and eventually to building AI agents and platforms that help me connect the dots I can't hold in my head at once.

What You'll Find Here

Posts about product strategy, behavioral economics, game theory, crypto, and whatever else I'm obsessing over that week. I try to share real frameworks from real experience, including the expensive mistakes (one cost us over $1M, but that's a story for another post).

If you're a PM, I hope the frameworks are useful. I believe in less is more. A few good mental models applied in the right context can change everything. If you're a founder, know that 95% of what you're facing is identical to what others face (it's the 5% context that makes it YOUR unique problem). If you're a gamer, I've spent a big chunk of my career building experiences I hope you've enjoyed.

To everyone else, I just hope I can add something interesting to your day.

Thanks for reading.

Want to discuss product strategy, agentic AI, or behavioral economics? Email me at patrick@pm-notebook.com I'm always interested in connecting with people building interesting things.